Position Summary:

• Lead Communications activities group-wide across the Asia Pacific (APAC) region in order to protect and promote Airbus image, its products, services, people and values.
• Lead an integrated “one roof, one team, one voice” Airbus communications approach in the APAC region.
• Act as the single point of contact and spokesperson for company-wide (incl. Commercial Aircraft, Defence and Space, and Helicopters business lines) communications in the region.
• Position Airbus as a leader in the region, including in the area of sustainable aerospace.
• Increase Airbus’ visibility and positive sentiment among our key target audiences in the region, through tailored, impactful comms activities per channel.
• In line with the Airbus leadership model, lead and motivate a team and their development.
• Build a trustful and inclusive environment, promoting collaboration. 
• Develop and maintain positive working relationships with key external and internal stakeholders, including customers, media, authorities, industry associations, partners, suppliers and business units across Airbus.
• Provide support for commercial objectives in the region with measurable deliverables.
• Motivate employees across the region through regular internal communications.

Primary Responsibilities:

• Represent Communications at the APAC leadership team, acting as strategic partner & advisor to the business.
• Develop & execute regional communications plans, define audience-centric Communications objectives and priorities for the team.
• Ensure full alignment with the Central Communications function, including for all written, visual and digital content.
• Act as official spokesperson in the APAC region as part of Airbus 24/7 global media response team, including in crisis situations.
• Ensure active communications during non-European business hours / days; local platforms and languages support. Be an integral part of the rolling 24 hour global Airbus Communications presence. 
• Principal point of contact (POC) for communication teams from customers, senior media and other key external stakeholders we are engaging with.
• Organize media outreach and event participation for Airbus top management visiting the region, including the  CEO and Executive leadership team, and prepare relevant briefings and speeches.
• Ensure all deliverables are on time, cost and quality and do support regional / global Airbus objectives.
• In line with the Airbus leadership model, manage a direct team. Engage, develop and motivate the team using the HR processes & development tools. 
• Manage a network of nine PR agencies across the region.
• Ensure all activities remain within budget.
• Deliver effective actions to support the Global Account Managers across the business.
• Liaise with marketing teams to align on messaging.
• Drive team’s digital skills, with a focus on AI and CRM proficiency for better audience insights.
• Contribute to all the Central communication function’s governance, meetings and reporting procedures.
• Support sustainability related activities in the region

Outputs:

• Clear, audience-focused Communication Plans for the region and its Priority countries centered around SMART objectives and respective performance tracking via dashboards.
• Enhance positive awareness of Airbus and its products via measurable and quantifiable coverage via all media channels
• Sustained external and internal communications outputs
• Successful organization and execution of events 
• Positive customer feedback (external and internal)
• Strong media and influencer relationships to expand Airbus’ reach in the region.

Required Skills:

• Bachelor’s Degree in Communications, Business Administration or equivalent 
• At least 10 years of all-round experience in high visibility Communications function (strategy, media relations, social media, writing skills, content creation, digital, brand and advertising, event management, internal communications)
• English language fluency (spoken & written)
• Understanding of aerospace industry and geopolitics in APAC strongly preferred
• Extensive experience in dealing with Tier 1 journalists in APAC and at an international level, including leading news wires.
• Strong customer focus and extensive contacts with external stakeholders in the region
• Ability to multi-task and work accurately under pressure and crisis situations
• Experience in leading and developing a high-performing team
• Leverage GenAI in support of Airbus Comms activities
• Operating CRM & publication tools & processes effectively (e.g., Salesforce, Drupal, Keepeek)
• Demonstrate leadership skills in line with Airbus values.
• Ability to interact with stakeholders at all levels, including top management.
• Ability to assume responsibility for actions and accept accountability for outcome.
• Developed awareness of the different and diverse cultures in the APAC region.
• Confidence to speak-up